Change To Win

Change to Win is an organization made up of seven labor unions. They advocate for a paycheck that can support a family, affordable health care, a secure retirement and dignity on the job.

Often a representative from Change to Win is present at labor protests and marches. The environmental branding at their headquarters reflects the strength of many voices uniting as one.

In the entry hallway, Change to Win’s logo is repeated and layered until it becomes one solid color. This design acts as an abstract wayfinding system for visitors coming off the elevators, guiding them toward the reception area. On the glass wall by the stairway, each of the seven unions that make up Change to Win is represented with at least one figure. The cheering marchers behind the workers represent Change to Win’s continuous support.

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