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Wildwood Retail Center
Located in the affluent Bethesda community, Wildwood Shopping Center is anchored by premier gourmet grocer, Balducci’s, and includes a tremendous local and national mix of tenants.
The monument signage at the entrances was outdated and didn’t represent the character of the shopping center. Federal Realty wanted to update the shopping center while sticking to a strict budget.
In highlighting the character of the center, we incorporated small motifs and details that made the signage memorable. The center of the monument sign is sandblasted, giving it texture and a warm and inviting feeling. The gold letters are internally illuminated, glowing from behind. The signage at the shop entrances welcomes customers and calls out retail tenant names.